Member Marketing Specialist (Healthtech)

TL;DR

Member Marketing Specialist (Healthtech): Supporting execution of member engagement, onboarding, and retention marketing programs with an accent on client communications, multi-channel campaigns, and educational materials. Focus on planning and coordinating webinars, building landing pages, analyzing campaign performance metrics, and ensuring HIPAA compliance.

Location: Boston, Massachusetts (hybrid Tue-Thu office preferred), open to remote US candidates

Salary: $75,000 - $90,000 USD

Company

Venture-backed startup delivering virtual obesity medicine clinic through telemedicine with multidisciplinary care teams.

What you will do

• Assist in planning and executing engagement initiatives and client onboarding materials
• Plan, schedule, and coordinate client-facing webinars including logistics and follow-up
• Build and maintain client-specific landing pages for program enrollment
• Develop quarterly flyers, webinars, and educational materials with clinical experts
• Build and manage multi-channel campaigns (email, SMS, push, direct mail) with segmentation and deployment
• Analyze performance metrics and report on engagement KPIs to improve outcomes
• Partner cross-functionally with Client Success, Product, Engineering, and Clinical teams

Requirements

• 3+ years of marketing experience, preferably in healthcare or health-tech
• Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive)
• Exceptional organizational and project management skills for multiple deadlines
• Data-driven mindset for analyzing campaigns and translating insights into strategies
• Strong written and interpersonal communication skills
• Bachelor’s degree in Marketing, Communications, or related field preferred

Nice to have

• Familiarity with healthcare regulations and patient privacy (HIPAA)
• Experience with webinar platforms, CMS tools, design software

Culture & Benefits

• Competitive salary and equity in high-growth startup
• Comprehensive health benefits (medical, dental, vision), 401k program
• Flexible work schedules and paid time off including parental leave
• Commitment to diversity, equity, inclusion, and patient-first culture