Public Relations Head (E-commerce)

TL;DR

Public Relations Head (E-commerce): Develop and execute integrated PR strategies for e-commerce and digital retail brands with an accent on media relations, influencer collaborations, and digital storytelling. Focus on building brand authority through media coverage, thought leadership, and reputation management in fast-paced startup environments.

Location: Remote

Company

Dynamic growth marketing agency powering crowdfunding and e-commerce success with strategies generating over $100 million in trackable online revenue.

What you will do

• Develop and execute PR strategies aligned with growth marketing, product launches, and online sales.
• Build relationships with journalists, editors, and publications in e-commerce, retail, and tech sectors.
• Lead influencer and KOL engagements to amplify brand awareness and campaigns.
• Monitor media, manage reputation, and handle crisis communications.
• Partner on digital PR, content strategies, and SEO visibility.
• Track performance with analytics and report on PR impact and optimizations.
• Pursue partnerships and position the agency in e-commerce communities.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 2 to 5 years of proven PR experience, preferably in e-commerce, digital retail, DTC brands, or consumer startups.
• Strong understanding of e-commerce landscape, online consumer behavior, and digital brand storytelling.
• Proven success in securing media placements and managing influencer campaigns.
• Experience in reputation management, crisis communication, PR analytics, and media monitoring tools.
• Excellent communication, storytelling, and public speaking skills; thrive in fast-paced environments.

Nice to have

• Experience with early-stage startups or scaling e-commerce brands.
• Building PR strategies from scratch for new brands or market launches.
• Background in consumer brands, retail tech, marketplaces, or DTC companies.
• Familiarity with SEO principles and digital PR strategies.
• Experience as a brand spokesperson or media representative.

Culture & Benefits

• Competitive compensation and full remote flexibility.
• International collaboration with diverse teams.
• Professional autonomy and growth opportunities.
• Marketing industry exposure and professional development support.