Public Relations Specialist

TL;DR

Public Relations Specialist: Developing and executing cohesive press releases, pitches, and PR strategies for client brands with an accent on securing media coverage and building relationships with journalists and influencers. Focus on analyzing niches, crafting custom outreach, maintaining PR databases, and tracking campaign ROI.

Location: 100% remote from anywhere worldwide, must be available 9:00 am to 6:00 pm PST (40 hours/week)

Salary: $15–$35 per hour (CA, NY, WA, CO; varies outside these states)

Company

Digital agency providing high-quality services to clients with a fully remote team supported for over a decade.

What you will do

• Develop and execute press releases, creative storylines, and pitches for brands.
• Identify trends and craft compelling outreach to capitalize on opportunities.
• Maintain and organize PR databases and content creator networks.
• Liaise between clients and media, respond to requests, and secure coverage.
• Analyze niches, competition, and client assets for custom PR strategies.
• Track media coverage, influencer performance, and campaign ROI with the reporting team.

Requirements

• Prior experience with PR and social media.
• Flawless written and spoken English.
• Ability to write and distribute PRs, secure media coverage.
• Professional relationships with journalists, bloggers, influencers.
• Experience with HARO, MuckRack, Reddit, Quora for PR strategies.
• Availability for 40 hours/week, 9am-6pm PST.
• Reliable workstation with fast internet.

Nice to have

• Journalism background or media training.
• Published content on authoritative sites.

Culture & Benefits

• Competitive profit-sharing bonus up to 50% of company profits monthly.
• Generous PTO for work-life balance.
• Medical, dental, vision, life insurance for US-based; international health insurance reimbursement.
• Subsidized gym memberships, device upgrades, learning reimbursements.
• Career development plans with clear goals and rewards.
• Job-specific incentives and bonuses.