PR E-commerce Manager (E-commerce)

TL;DR

PR E-commerce Manager (E-commerce): Develop and execute high-impact PR strategies for e-commerce and digital retail brands with an accent on media relations, influencer collaborations, and brand authority building. Focus on securing press coverage, managing reputation, and optimizing performance through analytics and digital storytelling.

Location: Remote

Company

Dynamic growth marketing agency fueling crowdfunding and e-commerce success with over $100M in generated revenue.

What you will do

• Develop integrated PR strategies aligned with growth marketing and product launches for e-commerce brands.
• Build media relationships and pitch stories to secure coverage in e-commerce, retail, and tech sectors.
• Manage influencer and KOL partnerships to amplify brand awareness and campaigns.
• Monitor reputation, handle crisis communication, and track PR performance metrics.
• Collaborate on digital PR content and partnerships to boost SEO and online authority.

Requirements

• Bachelor’s in Public Relations, Communications, Journalism, Marketing or related field.
• 2-5 years in PR, preferably e-commerce, digital retail, DTC or consumer startups.
• Strong e-commerce knowledge, media placement success, and influencer experience.
• Proficiency in PR analytics, media tools, social media, and crisis management.
• Excellent communication, storytelling, and adaptability to fast-paced environments.

Nice to have

• Experience with early-stage startups or scaling e-commerce brands.
• Building PR from scratch for new brands or launches.
• Background in consumer brands, retail tech, or DTC companies.
• SEO and digital PR familiarity; brand spokesperson experience.

Culture & Benefits

• Full remote flexibility and international collaboration.
• Professional autonomy and growth opportunities.
• Marketing industry exposure and development support.