Product Marketing Specialist

TL;DR

Product Marketing Specialist (Fintech): Drive product marketing initiatives including positioning, messaging, and launch campaigns with an accent on copywriting for landing pages, activation flows, and sales copy. Focus on content and social distribution, cross-functional collaboration on experiments, and performance tracking using analytics and CRM tools.

Location: 100% remote worldwide, offices available in San Francisco, New York, Salt Lake City

Company

Fast-growing Series A startup providing modern APIs for financial market data.

What you will do

• Write and review landing pages, activation flows, and sales copy to drive engagement and conversion.
• Drive product marketing initiatives, including positioning, messaging, and launch campaigns.
• Plan and execute content and social distribution via blogs, LinkedIn, X/Twitter, and founder amplification.
• Collaborate with product, sales, and growth teams on experiments, campaigns, and activation strategies.
• Track and measure performance using analytics, dashboards, and CRM tools.
• Support cross-functional initiatives to optimize user acquisition, engagement, and conversion.

Requirements

• Bachelor's degree.
• At least 2 years of experience in marketing or communications, with strong emphasis on copywriting, content strategy, or brand messaging.
• Writing samples across mediums, such as product/UX copy, landing pages, blog articles, SEO content, or social media.
• Experience marketing to technical audiences (engineers, finance professionals, scientists).
• Experience supporting product launches, sales copy, experiments, activation flows, or conversion optimization.
• Experience creating content and social distribution (blogs, LinkedIn, X/Twitter, founder amplification).
• Familiarity with marketing ops and analytics (CRM, dashboards, funnel tracking).
• Familiarity with marketing design tools (e.g., Canva, Figma).

Culture & Benefits

• Health, dental, disability, and life insurance benefits.
• 401(k) matching for full-time employees.
• 100% remote work with teammates around the globe.
• Paid in local currency.
• Room to grow laterally and shape the marketing function in a small, fast-growing team.