Social Media & PR Specialist

TL;DR

Social Media & PR Specialist: Develop and implement integrated social media and public relations strategies to boost brand awareness, engagement, and sentiment with an accent on storytelling across platforms and media outreach. Focus on crafting compelling posts and pitches, coordinating media placements, owning organic campaigns, and analyzing performance metrics for optimization.

Location: Hybrid (blend remote and in-office), preference for candidates in the larger Atlanta area due to occasional in-person requirements like press events or shoot days.

Company

Human-centered digital agency in West Atlanta at the heart of the Southeast’s digital, startup, and marketing scenes.

What you will do

• Develop and implement integrated social media and PR strategies to impact brand awareness, engagement, and sentiment
• Draft social media posts, press releases, media pitches, and engaging materials
• Coordinate media outreach for placements in publications, websites, and broadcast outlets
• Handle client media inquiries, cultivate relationships with journalists, bloggers, influencers, and stakeholders
• Own organic social campaigns including editorial calendars, creative direction, optimization, and reporting
• Collaborate with copy, creative, and paid media teams on social media marketing campaigns
• Monitor and analyze social metrics, KPIs, trends to optimize content strategies

Requirements

• 3+ years of social media and public relations experience
• Bachelor's Degree in related field
• Experience strategizing and implementing integrated campaigns, presenting to clients
• Strong writing, editing, and communication skills for different audiences and channels
• Strong understanding of social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok), algorithms, best practices; hands-on account management
• Experience with PR and social tools like Sprout Social, Hootsuite, Brandwatch, Muck Rack, Cision, Tagger, Sprinklr

Nice to have

• Loves dogs and maybe even beer

Culture & Benefits

• Human-centered culture of respect, professional growth, and care for employees
• Challenging and exciting work, never settling for "good enough"
• Hybrid work blending in-office and remote to fit your needs
• Commitment to diversity, inclusion, and equal opportunities