Manager, Brand Strategy

TL;DR

Manager, Brand Strategy (Local Media): Translating brand strategy into compelling, revenue-driving Local solutions with an accent on high-quality proposal execution, strong narrative development, and deep Local market fluency. Focus on executing Local proposals, applying proactive data storytelling, and building repeatable insights across Local verticals.

Location: Remote-optional within the United States

Salary: $75,000 - $95,000

Company

A fast-growing media organization dedicated to delivering trustworthy, award-winning news in an audience-first format, scaling its Local business.

What you will do

• Build deep familiarity with key Local verticals, advertiser priorities, and community-specific insights, identifying patterns and emerging opportunities.
• Develop strategic proposals by partnering with Client Partnerships and Partner Marketing, creating clean brand strategy slides rooted in data mining and trends.
• Ideate creative concepts, support mid- to large-scale RFP responses, and execute within established frameworks.
• Collaborate with clients and cross-functional teams like hirify.global Creative House and Intelligence on intake calls and discussions.
• Proactively share work in progress and align stakeholders to ensure feasibility and reduce friction.

Requirements

• 5+ years of experience in brand strategy, integrated marketing, media, or advertising
• Strong narrative building and strategic writing skills
• Experience responding to mid- to large-scale RFPs
• Fluency in media, advertising, and Local market dynamics
• Highly organized, able to manage multiple concurrent proposals
• Curiosity, proactive learning, thrives in collaborative environments, receptive to feedback
• Actively develop AI literacy and use AI tools for productivity

Culture & Benefits

• 401(k) with employer match, robust PPO and High Deductible health insurance, HSA contribution, dental and vision coverage
• Primary caregiver 12-week paid leave, birth-givers additional 6-8 weeks, generous vacation plus holidays, one mental health day per quarter
• Annual learning stipend, $100 monthly work-from-home stipend, tele-mental health, OneMedical membership, fertility benefits
• Family Fund for financial hardships, increased flexibility for parents, virtual social events, strong inclusive work culture