Growth & CRO Specialist (D2C)

TL;DR

Growth & CRO Specialist (D2C): Improving product funnels, increasing conversion, and driving retention for a high-growth D2C product with an accent on data-backed hypotheses and rapid prototyping. Focus on analyzing user behavior, building functional prototypes using AI tools, and collaborating with Engineering to implement experiments.

Location: Remote (Must be located within approximately ± 4 hours of CET)

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Analyze product funnels to identify drop-offs, friction points, and inefficiencies.
• Benchmark competitors and identify high-impact growth opportunities.
• Formulate and validate data-backed hypotheses to improve conversion and retention.
• Build functional prototypes and user flows using AI tools (e.g., v0, Lovable).
• Collaborate with Product and Engineering to move experiments into production.
• Analyze experiment results to define next steps for end-to-end user journey optimization.

Requirements

• 1–3 years of experience in growth, CRO, or product roles, preferably in D2C/SaaS.
• Proficiency with product analytics tools such as Mixpanel, GA4, or Amplitude.
• Ability to build realistic product flows using modern AI prototyping tools.
• Clear communication in English.
• Entrepreneurial mindset with strong ownership and high attention to detail.
• Must be based within ± 4 hours of CET time zone.

Nice to have

• Experience with D2C subscription products.
• Basic understanding of frontend logic.
• Familiarity with session recording tools like Clarity, Hotjar, or FullStory.
• Experience running and supporting A/B tests.

Culture & Benefits

• Remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO).
• Paid national holidays.
• Company-provided MacBook.
• Flexible independent contractor agreement with associated tax advantages.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (60 minutes).
• Final Interview (45 minutes).