CRM & Retention Lead (AI)

TL;DR

CRM & Retention Lead (AI): Designing and scaling the end-to-end CRM engine for an AI-powered marketing platform with an accent on user activation, retention, and monetization flows. Focus on building behavioral, event-driven CRM systems and optimizing LTV through rigorous A/B testing and cohort analysis.

Location: Remote (Work from anywhere)

Company

An AI-powered marketing platform that helps businesses generate UGC videos and ad creatives and launch effective advertising campaigns on Facebook and Instagram.

What you will do

• Own and evolve the full CRM lifecycle from registration to reactivation across email, push, and in-app channels.
• Drive user activation and reduce Time to First Value through structured onboarding and lifecycle flows.
• Design and scale cohort-based retention and win-back strategies to reduce churn and increase engagement.
• Build CRM initiatives to improve conversion to paid, ARPU, and overall LTV.
• Lead behavioral segmentation and end-to-end A/B testing from hypothesis to decision.
• Collaborate with Product, Analytics, and Engineering teams to improve CRM infrastructure and processes.

Requirements

• 6+ years of experience in CRM, lifecycle, or retention roles within SaaS or product companies.
• Proven track record of scaling end-to-end CRM lifecycles with measurable impact on revenue and activation.
• Strong expertise in data-driven decision making, cohort analysis, and funnel optimization.
• Hands-on experience with A/B testing, including hypothesis design and control group management.
• Experience managing CRM communications for large user bases (100k+ MAU).
• High level of ownership and ability to operate autonomously in an evolving environment.

Culture & Benefits

• Remote-first approach with the flexibility to work from anywhere.
• Access to physical offices in Warsaw and Kyiv.
• Paid time off and sick leaves.
• Financial support for private entrepreneurship (B2B) matters.
• Transparent growth through regular performance reviews.

Hiring process

• Recruiter Interview.
• Test Task.
• Interview with Hiring Manager and CCO.
• Reference Check.