Director of Marketing (EdTech)

TL;DR

Director of Marketing (EdTech): Developing a unified revenue engine and global brand voice for Gen Z students and B2B brand partners with an accent on narrative architecture and experiential growth. Focus on building high-output systems, scaling ambassador programs, and leveraging AI as a force multiplier to drive organic acquisition.

Location: Remote (Global)

Company

hirify.global is the largest AI-powered scholarship marketplace in the US, connecting millions of students with education funding and brand partners.

What you will do

• Define and own the global brand voice for both B2C (students) and B2B (brand partners) across all touchpoints.
• Lead unconventional, high-impact brand activations and guerrilla marketing efforts to increase brand visibility.
• Design the marketing organization by orchestrating a distributed network of internal staff, contractors, and PR partners.
• Partner with the Sales team to translate student engagement data into compelling revenue stories for partners.
• Build and scale a student Ambassador strategy to drive organic acquisition and long-term loyalty.

Requirements

• Deep, nuanced understanding of US culture to effectively resonate with US college students.
• Proven ability to build systems and playbooks within a high-growth, "messy" startup environment.
• AI fluency: must use LLMs heavily in daily workflows to act as a force multiplier.
• Ability to switch seamlessly between Gen Z cultural nuances and B2B ROI discussions.
• High agency leadership style with a willingness to jump into tactical execution when needed.

Nice to have

• Background in B2B SaaS, EdTech, or AdTech/MarTech.
• Experience building Discord communities or campus ambassador programs.
• Track record of growing revenue in a bootstrapped environment without massive budgets.
• Experience managing remote, distributed teams of employees and contractors.

Culture & Benefits

• Fully remote work environment with a global team.
• Unlimited PTO based on a culture of trust.
• $200 monthly home office budget to invest in your workspace.
• Annual company off-sites for in-person team connection.
• Continuous learning culture that supports curiosity and experimentation.