LinkedIn Ads Specialist (Marketing)

TL;DR

LinkedIn Ads Specialist (Marketing): Managing high-performing LinkedIn advertising campaigns for a portfolio of 10–15 clients with an accent on lead generation and ROI optimization. Focus on auditing campaign data, testing creatives and audiences, and delivering data-driven performance reports to maximize client growth.

Location: Remote (Working hours: EST Time Zone)

Company

hirify.global is a recruitment and staffing agency hiring for one of its clients.

What you will do

• Design, implement, and optimize LinkedIn Ads campaigns across 10–15 client accounts.
• Conduct market research and audience analysis to develop effective B2B advertising strategies.
• Perform A/B testing on creatives, audiences, and formats to continuously improve performance.
• Monitor daily KPIs and adjust strategies to optimize ROI, CPL, and ROAS.
• Prepare weekly and monthly performance reports supported by actionable recommendations.
• Collaborate directly with clients to align on objectives, budgets, and expectations.

Requirements

• Proven experience managing and optimizing LinkedIn Ads campaigns.
• Strong analytical skills with the ability to interpret data and create actionable insights.
• Experience managing multiple client accounts simultaneously.
• Proficiency with LinkedIn Campaign Manager and related tools.
• Excellent communication and presentation skills.
• Ability to work according to the EST Time Zone.

Nice to have

• 2+ years of experience in digital advertising, specifically LinkedIn Ads.
• Familiarity with other digital advertising platforms.
• Previous client-facing experience managing relationships and expectations.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Hiring process

• Initial screening call to evaluate experience and skill set.
• Technical interview focusing on LinkedIn Ads knowledge and strategic thinking.
• Practical task involving a campaign scenario to assess analytical skills.
• Final interview with leadership or the client.