Outbound Marketing Specialist (B2B)

TL;DR

Outbound Marketing Specialist (B2B Lead Generation): Building and executing scalable B2B lead generation strategies targeting high-ticket prospects with an accent on multi-channel outreach and prospect research. Focus on designing high-conversion outbound playbooks, optimizing LinkedIn engagement, and managing the full funnel from research to qualified sales conversations.

Location: Remote. Working hours: U.S. business hours (EST)

Company

hirify.global is a professional services firm specializing in software development and B2B consulting.

What you will do

• Develop and execute outbound marketing strategies targeting high-ticket B2B prospects.
• Build targeted prospect lists using tools such as Sales Navigator, Clay, Apollo, and ZoomInfo.
• Manage multi-channel outreach across LinkedIn, email, and cold calling to generate qualified meetings.
• Create B2B LinkedIn content to attract target audiences and support company thought leadership.
• Write compelling copy for outreach campaigns, email sequences, and LinkedIn messaging.
• Track and optimize campaign performance metrics, including response rates and pipeline contributions.

Requirements

• Minimum 2 years of experience in B2B outbound marketing or lead generation.
• Hands-on experience with list-building tools (Sales Navigator, Clay, Apollo, ZoomInfo, or similar).
• Strong proficiency in LinkedIn outreach and prospect engagement.
• Excellent written and spoken English communication skills.
• Proven copywriting skills for outreach messaging and email campaigns.
• Ability to work independently and manage campaigns in a remote setup.

Nice to have

• Experience working with high-ticket B2B service or consulting businesses.
• Familiarity with outbound automation tools and CRM platforms.
• Experience building lead magnets and outbound marketing assets.
• Background in sales pipeline development and appointment generation.

Culture & Benefits

• Full-time remote work arrangement.
• Results-driven environment with a focus on proactive execution.
• Opportunity to own the entire outbound process from research to conversion.

Hiring process

• Initial phone screen.
• Video interview with recruiter.
• Practical assessment focusing on outbound strategy or messaging.
• Client interview.