Coordinator, Influencer Marketing/PR (Luxury Beauty)

TL;DR

Coordinator, Influencer Marketing/PR (Luxury Beauty): Support development and execution of US press and influencer strategies for Burberry and Gucci fragrances and makeup with an accent on PR initiative management, results reporting, and relationship building. Focus on managing product send-outs, monitoring PR results, crafting outreach emails, and analyzing influencer performance.

Location: New York, NY, US - able to commute to the NYC office daily (up to 50% remote per omni-working policy)

Salary: $35-40 per hour

Company

One of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.

What you will do

• Manage PR initiatives including product send-outs, mailings, award submissions, and deliveries while maintaining media and influencer contact lists.
• Develop pitching materials, build relationships with junior editors and influencers, and represent brands at events.
• Monitor and report PR and influencer results using tools like Zinio and DMR, updating trackers and providing analysis.
• Contribute to influencer identification, craft outreach, manage campaigns, and deliver performance insights.
• Forecast and order products, oversee inventory, manage vendors, and support team communication.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field
• 1+ years in Public Relations, Influencer Marketing, Social Media, or related fields
• Strong organizational, administrative, and communication skills with attention to detail
• Able to commute to the NYC office daily
• Interest in beauty, media, and influencer industries; proven cross-functional collaboration.
• Initiative, integrity, positive attitude, and ability to multitask in fast-paced environment.

Nice to have

• Experience with beauty or luxury brands, especially Burberry and Gucci Beauty.
• Prior work with events, mailers, or press/influencer send-outs.
• Familiarity with Traackr, Ariba, DMR, Zinio, or analytics metrics.
• Understanding of paid social, usage rights, creator partnerships, and beauty press landscape.

Culture & Benefits

• Fast-paced, supportive, cross-functional team environment with collaborative colleagues passionate about luxury brands.
• Up to 50% remote work per global omni-working policy.
• Comprehensive health, dental, vision benefits; generous PTO and holidays; employee discounts on hirify.global portfolio.
• Inclusive workplace committed to diversity, equity, and unique perspectives.

Hiring process

• Recruiter contact followed by telephone/online introductory meeting.
• First online/in-person interview, then second interview.
• Receive proposal with employment terms.