Senior Data Analyst (SEO)

TL;DR

Senior Data Analyst (SEO): Driving organic growth for energy, broadband, and mobiles sectors through data-driven insights and reporting with an accent on search visibility and Gross Profit. Focus on analyzing search landscapes, optimizing web assets, and investigating the interplay between marketing channels to maximize revenue.

Location: Hybrid: 2 days per week in the Tower Bridge office (London)

Company

hirify.global is a leading UK platform helping consumers choose and manage home-life essentials, operating as part of the RVU group.

What you will do

• Analyze search landscapes and utilize tools like SEOClarity and Ahrefs to identify ranking opportunities within Google.
• Collaborate with content, creative, and development teams to optimize and launch web assets to capture ranking traffic.
• Ensure all SEO requirements are met for new pages, user experiences, and websites.
• Develop detailed reports on session, revenue, and web behavior using Google Search Console and BigQuery.
• Perform competitor analysis to gain ranking insights and prioritize optimization efforts.
• Investigate the interplay between marketing channels, such as PPC bidding strategy and brand strength, and their impact on SEO.

Requirements

• Experience and passion for digital, web-based marketing analytics.
• Strong SQL skills, particularly with Google BigQuery.
• Proficiency with data tooling including Python, Tableau, Git, and dbt.
• Ability to build complex operational and financial models and conduct ROI analysis.
• Statistical literacy and competence in statistical testing or modeling techniques.
• Must be based in or able to work hybridly from the London office.

Culture & Benefits

• 10% discretionary yearly bonus and annual pay reviews.
• Hybrid working: 2 days in-office per week and up to 22 "work from anywhere" days per year.
• Employer-matching pension contributions up to 7.5%.
• One-off £300 work-from-home budget.
• 25-30 days holiday plus 2 "my time" days per year.
• Comprehensive health benefits including private medical cover and critical illness cover.
• Professional growth support with a healthy learning and training budget.
• Office perks including a free gym and daily breakfast.