CRM Lead

TL;DR

CRM Lead: Build and scale CRM as a high-impact growth channel for a fast-growing digital marketplace with an accent on lifecycle journeys across email, push, and in-app messaging. Focus on increasing CRM contribution to bookings from ~2% to 10–20%, leading A/B testing programs, and embedding CRM into new product features.

Location: Moorgate, London | Hybrid (4 days office)

Salary: £75,000 – £85,000 + 15% bonus

Company

Fast-growing digital marketplace investing heavily in its consumer growth team after a recent transition.

What you will do

• Build and optimise lifecycle journeys across email, push, and in-app channels
• Increase CRM contribution to bookings from ~2% to 10–20%
• Lead A/B testing programmes to refine messaging and timing
• Partner with Product and Brand teams to embed CRM into new features
• Establish robust QA, processes, and operational best practices

Requirements

• Hands-on CRM experience within consumer, marketplace, or scale-up environments
• Strong knowledge of tools such as Braze (or similar platforms)
• Data-led mindset, linking CRM activity to revenue and retention
• Proven ability to work in ambiguity and move quickly
• Proactive, ownership-driven approach with a bias for action

Culture & Benefits

• Real ownership to build CRM as a growth engine
• Direct impact on customer experience and commercial outcomes
• Hybrid working in a central London office
• Share schemes, wellbeing support, and flexible benefits
• Clear opportunity to shape strategy and influence senior stakeholders