Corporate Brand Manager

TL;DR

Corporate Brand Manager (Gamedev): Developing and executing corporate brand strategy for a global games company with an accent on cohesive identity, messaging across channels, and brand activations. Focus on collaborating cross-functionally, managing guidelines and governance, and leading campaigns to strengthen brand performance and resonance.

Location: Helsinki – onsite. Relocation support available.

Company

hirify.global is a Helsinki-based games company behind hits like Clash of Clans, Brawl Stars, and Hay Day, with offices in San Francisco, Seoul, Shanghai, and London.

What you will do

• Develop and execute corporate brand strategy in collaboration with marketing and cross-functional teams.
• Ensure cohesive brand identity and messaging across all channels and stakeholders.
• Act as internal brand contact, guiding initiatives and projects for consistent application.
• Design and coordinate interior design, brand activations for new headquarters.
• Manage brand guidelines, governance, and provide creative direction for materials, website, events, and merchandise.
• Monitor brand performance, analyze metrics, and lead creative campaigns from concept to execution.

Requirements

• Fluent professional-level English communication skills.
• Senior-level experience in corporate brand roles for global B2C companies.
• Proven expertise in brand strategy, hierarchies, visual identity, and campaigns.
• Strong understanding of brand building across touchpoints and audiences.
• Excellent collaboration skills and confidence with creative partners.
• Passion for games and players-first mindset.

Culture & Benefits

• Independent cell structure with trust, freedom, and responsibility.
• Competitive compensation and benefits focused on work-life balance.
• Relocation support for you and family, including pets.
• High bar for talent but inclusive hiring encouraging applications.
• Culture emphasizing humility, kindness, ownership, and learning from failures.