Senior Paid Social Strategist

TL;DR

Senior Paid Social Strategist (Paid Social): Developing and overseeing high-performing paid social campaign strategies across multiple platforms with an accent on full-funnel planning and integrated channel connectivity. Focus on driving commercial growth, implementing operational standards, and utilizing advanced measurement frameworks to ensure business impact.

Location: Hybrid (2 days in office per week), based in the UK

Company

A social and content agency led by talent and fuelled by technology, partnering with ambitious global brands since 2008.

What you will do

• Create connected social approaches with full-funnel planning to drive real business impact.
• Lead paid, performance, and measurement strategies for new business pitches and proposals.
• Own the strategy, structure, and operational standards of the Media and Performance department.
• Drive account performance through reporting insights, team training, and commercial growth.
• Execute A/B testing, alpha/beta trials, and creative experimentation across all clients.
• Provide senior-level social consultancy and support to high-profile clients.

Requirements

• Must be based in the UK to support a hybrid work model (2 days in office).
• In-depth experience with ads managers for Meta, TikTok, LinkedIn, Reddit, and Pinterest.
• Proficiency with GA4, Adobe Analytics, and technical tracking setups including UTMs.
• Experience with measurement frameworks, attribution, and driving results across paid, owned, and earned channels.
• Proven track record working with B2B, B2C, and global clients.
• Experience collaborating with integrated teams on new business and pitches.

Nice to have

• Experience in other digital channels such as Paid Search, Programmatic, or Display.

Culture & Benefits

• Predominantly remote working with a requirement of 2 days per week in the office.
• Private Healthcare and Life Insurance.
• 25+ days of annual holiday.
• Annual team mini-breaks (UK or abroad) and regular social events.
• Award-winning agency culture recognized in Campaign's Best Places to Work for 7+ years.