Director, Digital Implementation

TL;DR

Director, Digital Implementation (Media): Delivering and managing Prime Video EU’s direct partner media strategies across key partnerships like Spotify, LG, Samsung, Acast, and Hearst with an accent on strategy activation, governance, and commercial performance. Focus on designing scalable processes, optimizing activation models, driving data-driven decisions, and integrating Agentic AI for innovation and efficiency.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role requiring right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, delivering creative personalisation at scale through media, data, and partnerships via WPP Open. OpenDoor is a dedicated global practice partnering with Amazon, integrating WPP agencies across media, tech, commerce, and more.

What you will do

• Lead delivery of Prime Video EU direct partner strategies, translating media plans into high-quality digital activation across partners like Spotify, LG, Samsung, Acast, and Hearst.
• Own digital governance across markets, ensuring consistent standards, taxonomy, QA frameworks, and operational excellence.
• Design scalable activation processes and workflows in partnership with Channel Directors and Warsaw activation team.
• Oversee and optimise Warsaw activation model for efficient resource allocation and handovers.
• Provide senior client leadership with data-driven recommendations on annual plans and bespoke strategies.
• Drive commercial performance through media economics, deal structures, and technology investments.
• Champion Agentic AI integration for workflows, automation, and performance governance.

Requirements

• Right to work in the UK.
• Experience in digital media activation, implementation, or performance leadership.
• Strong expertise in programmatic, social, video, and direct media partnerships.
• Experience leading multi-market teams and offshore activation hubs.
• Demonstrated experience designing operational processes and driving change.
• Strong commercial understanding of media economics, deal structures, and profitability.
• Confident in client-facing environments influencing senior stakeholders.
• Analytical mindset translating performance data into strategic direction.
• Experience with large enterprise clients in entertainment, tech, or e-commerce.

Nice to have

• Experience working directly with Amazon or Prime Video.
• Exposure to AI-enabled reporting or automation.
• Experience restructuring or scaling activation teams.
• Background in both agency and in-house environments.

Culture & Benefits

• Hybrid work model with four days in office to foster creativity, collaboration, and connection.
• Competitive medical, vision, dental insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and thought leadership sharing.
• Unparalleled access to Amazon partnership, mentorship from WPP and Amazon professionals.
• Cutting-edge tools like WPP Open, data-driven environment, and global impact opportunities.
• Preferential partner discounts and employee mental health awareness days.