Senior App Merchandiser (Eyewear)

TL;DR

Senior App Merchandiser (Eyewear): Take full ownership of the App’s GMV, conversion rates, and profit margins through sophisticated merchandising strategies for US and CA markets with an accent on localization, seasonal promotions, and Western consumer psychology. Focus on full-funnel optimizations, A/B testing, dynamic traffic allocation, and inventory health management to drive sustainable revenue growth.

Location: Shanghai, China

Company

Global ecommerce brand making prescription eyewear affordable and accessible, with over 51 million pairs sold, based in the San Francisco Bay Area.

What you will do

• Manage localization for App Home Page, PLP, and PDP to align with Western UI/UX preferences and boost conversions.
• Develop seasonal product promotion strategies for key events like Black Friday and Prime Day.
• Optimize eyewear categorization by face shape, materials, and lens functions; improve Rx and LC upload processes.
• Own monthly/quarterly/annual sales targets, lead A/B testing for CTR, CVR, and checkout completion.
• Execute campaign product mapping, dynamic traffic allocation, and personalization with algorithm team.
• Analyze supply-demand for inventory optimization, funnel drop-offs, competitors, and forecast trends.

Requirements

• 5+ years in cross-border e-commerce, 2+ years in eyewear or fashion accessories App merchandising
• Deep knowledge of North American and European markets, fashion trends, facial preferences, optical regulations
• Professional working proficiency in English; able to audit and refine copywriting
• Advanced analytical skills with Google Analytics, Looker, or BI tools.
• Strong ownership, result-oriented mindset for high-pressure peak seasons.

Culture & Benefits

• Build diverse team with broad experiences and perspectives.
• Equal opportunity employer considering applications without regard to protected characteristics.
• Innovation-driven with revolutionary products like EyeQLenz and VR Vision Screener.
• Partnerships with sports teams and influencers like San Francisco 49ers and Chase Stokes.