Media Planner

TL;DR

Media Planner (Offline): Support the creation and optimization of effective offline media plans (TV, Print, Radio) based on in-depth analysis and clear objectives with an accent on data-driven competitive analyses and reporting. Focus on utilizing media planning tools, processing market data, and coordinating with internal teams for campaign execution.

Location: Rome, Italy (hybrid approach)

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Collaborate in planning and managing offline media campaigns (TV, Print, Radio) adhering to manager guidelines.
• Collect and process data for competitive analysis, identifying market trends and opportunities.
• Utilize media planning tools like Kubik, Arianna, Kimono, AQX, MCS, and NetBox for plan development.
• Prepare detailed reports on campaign performance and budget allocation.
• Coordinate with creative agencies and internal teams for material collection and space management.
• Participate in team meetings and strategic sessions, contributing insights.

Requirements

• Located in Rome, Italy (hybrid)
• 1-2 years experience in media planning, preferably in a media agency, focused on offline media.
• Crucial knowledge of TV planning; Print and Radio familiarity a plus.
• Proficiency with tools: Kubik, Arianna, Kimono, AQX, MCS, NetBox.
• Sharp analytical mindset, attention to detail, teamwork, proactive attitude.
• Bachelor's degree or equivalent.
• Very good command of English (written and spoken)
• Excellent Microsoft Office Suite (Excel, PowerPoint, Word).

Culture & Benefits

• Hybrid work approach fostering creativity, collaboration, and connection.
• Competitive medical, vision, dental insurance, group retirement plans.
• Significant paid time off, preferential partner discounts, mental health awareness days.
• Access to global WPP networks, employee resource groups, in-office events.
• Opportunities for growth, learning at the cutting edge of marketing and advertising.