Mobile Games Ads Creative Director (Mobile Gaming)

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on data-driven optimization and innovative ad formats. Focus on analyzing performance metrics like hook rates and conversions, iterating concepts, and managing production pipelines to drive installs at scale.

Location: Italy (Remote)

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for video ads including gameplay edits, cinematic trailers, and experimental concepts
• Lead and manage a team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze metrics and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agency
• Proven track record of ad creatives driving measurable results like installs
• Strong understanding of short-form video dynamics and user attention capture
• Proficiency with Adobe After Effects and Premiere Pro; Unity or Unreal familiarity a plus
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact