Account Director, Implementational Planning

TL;DR

Account Director, Implementational Planning (Media): Translating client strategies into detailed implementational plans across all media channels (digital, audio, VOD, AV) with an accent on cross-channel optimisation, performance measurement, and media testing. Focus on leveraging WPP Open Intelligence for data-driven insights, implementing AI-driven tools, and coordinating post-campaign analysis within OASIS framework.

Location: Manchester, United Kingdom. Hybrid approach with teams in the office around four days a week. Must have the right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open platform.

What you will do

• Provide line management, mentorship, and development for junior team members.
• Act as primary day-to-day client contact, delivering integrated planning and activation, and building client/partner relationships.
• Translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with OASIS framework.
• Lead cross-channel optimisation, advanced measurement, media testing, and plan refinements based on data and audience insights.
• Implement and test new tools/technologies like AI-driven optimisation within campaigns using WPP Open Intelligence.
• Foster cross-functional collaboration with planners, strategists, and activation specialists for unified execution.

Requirements

• Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts.
• Expertise in cross-channel planning (digital, audio, VOD, AV), data analysis, media testing, and client relationship management.
• Advanced knowledge of media landscape, buying platforms, audience insights, analytics, and planning/optimisation tools including WPP Open.
• Proven ability to translate high-level strategies into actionable plans and build trusted client relationships.
• Highly collaborative, agile, innovative mindset with passion for media testing and problem-solving.
• Right to work in the UK required.

Culture & Benefits

• Hybrid work model with office presence around four days a week to foster creativity and collaboration.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth, learning, and networking in marketing/advertising.
• Commitment to equal opportunities, respect, and career progression for all.