Lead, Advertising Measurement (Marketing)

TL;DR

Lead, Advertising Measurement (Marketing): Driving value proposition to agencies and brands by demonstrating the power and performance of hirify.global as a media platform with an accent on measurement, partnerships and signals excellence. Focus on translating data insights into actionable recommendations and developing compelling storylines that highlight opportunities for hirify.global advertisers.

Location: London, United Kingdom

Company

hirify.global is a community of communities built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.

What you will do

• Collaborate with Client Account Managers to understand clients’ campaign setups, measurement stack, and performance goals.
• Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
• Translate data insights into actionable recommendations with clear justifications and expected outcomes.
• Leverage measurement results to drive sales impact by developing benchmarks, case studies, and media & creative best practices.
• Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for hirify.global advertisers.
• Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers.

Requirements

• A data-driven storyteller with a passion for measurement to inspire and drive action.
• 5+ years in ad research or ad tech at a research vendor, media owner, client, or agency partner.
• Familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance & brand.
• Expertise in reach, resonance, and reaction measurement across verticals.
• Experienced in executing incrementality testing and developing test+learn agendas.
• Exceptional written and oral communication skills.

Culture & Benefits

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.
• Family Planning Support.
• Mental Health & Coaching Benefits.
• Bike to Work scheme.