SEM Specialist (Travel)

TL;DR

SEM Specialist (Travel): Develop, implement, and manage PPC strategies across Google Ads and Bing Ads for international markets focusing on flight, train, and car rental verticals with an accent on budget management, performance optimization, and ROAS maximization. Focus on A/B testing, automation with Google Ads Scripts and AI tools, and providing actionable insights from campaign analysis.

Location: Hybrid in Barcelona

Company

World’s leading travel subscription platform with over 7.8 million Prime members, operating across 44 markets with 1,700+ employees from 60 nationalities.

What you will do

• Develop, implement, and manage PPC strategies on Google Ads and Bing Ads for multiple international markets in flight, train, and car rental verticals.
• Own and manage 7-figure SEM budget, ensuring optimal allocation and maximum ROAS.
• Conduct A/B testing, keyword research, ad copy optimization, and landing page improvements.
• Monitor, analyze, and report on campaign performance with actionable insights for senior management.
• Utilize SEM tools, automate campaigns with Performance Max, Google Ads Scripts, and integrate Generative AI tools.
• Collaborate with Data Science, Product, and Content teams; stay updated on SEM trends and competitor strategies.

Requirements

• Bachelor’s or Master’s in Marketing, Business, Statistics, Economics, or related quantitative field.
• 2–4 years hands-on SEM experience, ideally in travel, e-commerce, or high-volume agency.
• Expert in Google Ads and Microsoft Advertising (Bing).
• Proficiency in English (mandatory); fluency in French highly valued.
• Strong analytics with GA4, Excel/Google Sheets; experience with Google Ads Scripts, automated bidding, GTM, and A/B testing.
• Understanding of travel metasearch ecosystem and strategic thinking for growth alignment.

Nice to have

• BI tools like Power BI or Tableau for data models and reports.
• Knowledge of other European languages (Spanish, Italian, German).
• Experience with applied AI tools like Gemini for productivity.

Culture & Benefits

• Competitive salary, performance bonuses, flexible benefits, Prime Plus membership, birthday off, discounts, and device ownership.
• Hybrid home-office model focused on outcomes for work-life balance.
• Continuous learning via Coursera, workshops, tech training, and onboarding.
• Career growth with eVOLVE program, internal mobility, and personalized paths.
• Fun events like after-work gatherings, padel tournaments, parties; free fruit, coffee, tea; no dress code.
• Diverse, agile environment emphasizing innovation, high performance, and recognition.