Consumer Products Retail Business Development Manager - Consumer Products & Experiences (CPX) (Gamedev)

TL;DR

Consumer Products Retail Business Development Manager (CPX) (Gamedev): Drive strategy and execution of B2B business model and development of new retail channels with an accent on expanding offline presence in China. Focus on managing key partnerships, planning integrated campaigns, and optimizing commercial performance for Riot’s merchandise business.

Location: China CPX team, strong focus on China’s retail ecosystem and offline channels

Company

Riot Games is a leading game developer behind League of Legends, focused on player-centric experiences and global growth in consumer products.

What you will do

• Own channel strategy and planning for B2B and offline retail, including annual promotions, content, and budget to hit revenue KPIs.
• Manage key partnerships with strategic players like Tencent, driving alignment and new offline opportunities.
• Drive integrated campaigns across channels, tailored to platform rhythms and ROI goals.
• Expand opportunities by building distributor relationships, leading negotiations, and unlocking growth initiatives.
• Lead agencies for high-quality campaign execution aligned with Riot standards.
• Collaborate with product teams, merchants, and KOLs to integrate product, content, and commerce.
• Analyze performance, generate insights, and optimize campaigns agilely.
• Support player-facing experiences through partnerships with Publishing, Esports, and regional teams.

Requirements

• Excellent communication skills in both English and Chinese
• Bachelor’s degree or above
• 5+ years in B2B/key accounts and/or new retail channel opening and management
• Proven track record leading retailing campaigns
• Strong understanding of China’s IP consumer products commerce ecosystem and channel landscape
• Familiarity with retail channels and consumer insights
• Experience managing offline retailing partners, including operations and customer service
• Strong analytical and problem-solving skills
• Ability to collaborate across functions and influence stakeholders
• Proficiency in Microsoft Office Suite

Nice to have

• Experience and networks in offline retail distribution and partner management
• Experience with collectible toys or IP-driven consumer products

Culture & Benefits

• Player-focused environment prioritizing empathy and engaging experiences.
• Dynamic team with evolving priorities and cross-functional collaboration.
• Emphasis on teamwork (“we over me”), ambiguity tolerance, and boundary-pushing.
• Opportunities to contribute to broader commercial goals in B2B and B2C.