Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, supplier sourcing, and product lifecycle management. Focus on designing experiments, optimizing existing products via feedback analysis, and building scalable development processes.

Location: Greece / Remote-first with global flexibility

Company

Fast-growing DTC e-commerce business focused on beauty and haircare products.

What you will do

• Define and own the multi-quarter product vision and roadmap, expanding the hair tools portfolio
• Conduct customer research, competitive analysis, and market validation to inform decisions
• Source, evaluate, and launch new products through suppliers and manage full lifecycle
• Improve existing products based on feedback, returns, reviews, and NPS
• Design, run, and iterate product experiments with clear hypotheses and metrics
• Collaborate with marketing, operations, and partners for alignment and execution
• Build a structured product development process and lead a small team as business scales

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, consumer products, beauty, or haircare
• Proven track record of launching products from concept to market and running lean experiments
• Strong customer insight skills via interviews, surveys, and feedback synthesis
• Analytical expertise to interpret data, track KPIs, and drive decisions
• Experience collaborating with performance marketing for product-market fit
• High bias for action, structured approach, and excellent communication skills

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and customer feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy
• High impact on revenue, customer satisfaction, and growth
• Remote-first with global flexibility
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a product team
• Cross-functional strategic exposure