Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through experiments, and building scalable product development processes.

Sweden, Remote-first

Company

Fast-growing DTC e-commerce business in hair tools and consumer beauty products.

What you will do

• Define and own the multi-quarter product vision and roadmap
• Conduct customer research, competitive analysis, and market validation
• Source, evaluate, and launch new products through suppliers and manufacturers
• Improve existing products based on feedback, returns, reviews, and NPS
• Design, run, and iterate product experiments with clear metrics
• Collaborate with marketing, operations, and partners for execution
• Build a structured product development process and lead a small team

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, beauty, haircare, or related
• Track record of launching consumer products and running lean experiments
• Strong customer insight skills from interviews, surveys, and feedback
• Analytical skills to interpret data, track KPIs, and inform decisions
• Experience with marketing teams, especially performance marketing
• High bias for action, structured approach, and end-to-end decision-making
• Excellent communication to explain trade-offs

Nice to have

• Experience with older or accessibility-focused segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers
• Familiarity with reviews, NPS, and feedback systems
• Exposure to performance marketing or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy
• Remote-first with global flexibility
• High-impact role influencing revenue and growth
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a product team
• Cross-functional strategic exposure