Director of Shopify (Shopify DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end, driving revenue growth, CVR, AOV, and LTV with an accent on technical expertise, CRO, and lifecycle marketing. Focus on optimizing conversion funnels, building advanced analytics dashboards, and leading a specialized Shopify team.

Location: South Africa (fully remote, flexible scheduling aligned to PST)

Company

Fast-growing DTC brand in supplements and health/wellness.

What you will do

• Own end-to-end Shopify channel scaling, including revenue, CVR, AOV, and LTV growth.
• Manage Shopify ecosystem: themes, integrations, site performance, and infrastructure.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO via A/B testing, funnel optimization, and data experimentation.
• Build analytics dashboards for traffic, conversion, retention, and unit economics.
• Execute lifecycle marketing (email/SMS) to boost retention and subscriptions.
• Collaborate cross-functionally and establish scalable processes and SOPs.
• Build and mentor a high-performing Shopify team.

Requirements

• South Africa location required (remote, PST-aligned)
• Proven experience scaling Shopify stores in DTC brands with revenue/CVR/AOV/LTV impact.
• Strong Shopify expertise: themes, Liquid, apps, integrations.
• Advanced analytics, CRO, A/B testing, dashboard building.
• Deep Klaviyo experience for lifecycle marketing, segmentation, automation.
• Tracking, attribution, pixel implementation across marketing channels.
• Cross-functional collaboration and intrapreneurial ownership.
• Leadership experience or readiness to manage teams.

Nice to have

• Experience in supplements, health/wellness, or regulated DTC categories.

Culture & Benefits

• Fully remote with flexible scheduling aligned to PST.
• Competitive salary with performance incentives.
• High ownership and visibility in scaling DTC channel.
• Career growth in fast-paced entrepreneurial environment.
• Cross-functional leadership exposure.
• Tools, resources for learning and development.