Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end within a performance-driven DTC environment with an accent on revenue growth, conversion optimization, and customer lifecycle marketing. Focus on managing technical infrastructure, executing rapid product launches, driving data-driven CRO experiments, and building a high-performing team.

Location: Israel, fully remote with flexible scheduling aligned to PST

Company

Fast-growing DTC brand in health, wellness, and supplements with a focus on high-impact e-commerce scaling.

What you will do

• Own end-to-end Shopify channel scaling, driving revenue, CVR, AOV, and LTV growth.
• Manage Shopify ecosystem including themes, integrations, site performance, and infrastructure.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and experimentation.
• Build analytics dashboards for performance tracking and attribution across channels.
• Develop lifecycle marketing strategies using email/SMS for retention and repeat purchases.
• Collaborate cross-functionally and establish scalable processes and SOPs.
• Build, mentor, and lead a Shopify team as the channel expands.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, retention.
• Strong expertise in Shopify themes, Liquid, apps, integrations, platform capabilities.
• Advanced skills in analytics, CRO, A/B testing, performance optimization, dashboard building.
• Deep experience with Klaviyo for lifecycle marketing, segmentation, automation, attribution.
• Solid understanding of tracking, attribution, pixel/event implementation for paid channels.
• Strong cross-functional collaboration and intrapreneurial ownership mindset.
• Leadership experience or readiness to manage teams in fast-scaling environment.

Nice to have

• Experience in supplements, health/wellness, or regulated DTC categories.

Culture & Benefits

• Competitive salary with performance incentives.
• Fully remote with flexible scheduling aligned to PST.
• Full ownership of high-growth DTC channel.
• Career growth in fast-paced entrepreneurial environment.
• Cross-functional leadership exposure and strategic decision-making.
• Access to tools, resources for learning and development.