Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end as a major revenue driver with an accent on technical infrastructure, CRO, analytics, and lifecycle marketing. Focus on optimizing conversion funnels, building advanced dashboards, launching products, and leading a specialized team.

Location: United Kingdom, fully remote with flexible scheduling aligned to PST

Company

Fast-growing DTC brand in supplements and health/wellness.

What you will do

• Own and scale the Shopify channel, driving revenue, CVR, AOV, and LTV.
• Manage Shopify ecosystem including themes, integrations, site performance, and infrastructure.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and data experimentation.
• Build analytics dashboards for traffic, conversion, retention, and unit economics.
• Execute lifecycle marketing strategies via email/SMS for retention and subscriptions.
• Collaborate cross-functionally and establish scalable processes and SOPs.
• Build, mentor, and lead a high-performing Shopify team.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, retention.
• Strong expertise in Shopify: themes, Liquid, apps, integrations, platform capabilities.
• Advanced skills in analytics, CRO, A/B testing, performance optimization, dashboard building.
• Deep experience with Klaviyo for segmentation, automation, revenue attribution.
• Understanding of tracking, attribution, pixel/event implementation across channels.
• Strong cross-functional collaboration and intrapreneurial ownership mindset.
• Leadership experience or readiness to build and manage teams.

Nice to have

• Experience in supplements, health/wellness, or regulated DTC categories.

Culture & Benefits

• Fully remote with flexible scheduling aligned to PST.
• Competitive salary with performance incentives.
• High ownership and visibility in scaling DTC channel.
• Career growth in fast-paced entrepreneurial environment.
• Cross-functional leadership exposure and strategic decision-making.
• Access to tools, resources for learning and development.