Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director: Lead creative vision and execution of high-impact video advertising campaigns for a mobile game with an accent on diverse ad formats, performance optimization, and team management. Focus on transforming player insights into compelling creatives, iterating based on metrics like hook rates and conversions, and pushing boundaries of short-form video advertising.

Location: Remote in Canada

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for video ads including gameplay edits, trailers, and experimental concepts
• Lead team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agency
• Proven track record of ad creatives driving installs and campaign performance
• Strong understanding of short-form video dynamics and user attention capture
• Proficiency with Adobe After Effects and Premiere Pro; Unity/Unreal familiarity a plus
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact