Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end as a major revenue driver with an accent on technical management, CRO, analytics, and lifecycle marketing. Focus on optimizing conversion funnels, building advanced dashboards, launching products rapidly, and leading a specialized team in a fast-growing environment.

Location: Kenya / Fully remote with flexible scheduling aligned to PST

Company

Fast-growing DTC brand in supplements, health/wellness, or regulated categories.

What you will do

• Own and scale Shopify channel, driving revenue, CVR, AOV, and LTV.
• Manage Shopify ecosystem including themes, integrations, site performance, and infrastructure.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and data experimentation.
• Build analytics dashboards for performance tracking across traffic, conversion, retention, and economics.
• Develop lifecycle marketing strategies using email/SMS for retention and subscriptions.
• Collaborate cross-functionally and establish scalable processes and SOPs.
• Build, mentor, and lead a high-performing Shopify team.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, retention
• Strong expertise in Shopify: themes, Liquid, apps, integrations, platform capabilities
• Advanced skills in analytics, CRO, A/B testing, performance optimization, dashboard building
• Deep experience with Klaviyo for lifecycle marketing: segmentation, automation, attribution
• Solid understanding of tracking, attribution, pixel/event implementation
• Experience in supplements, health/wellness, or regulated DTC categories highly preferred
• Strong cross-functional collaboration and intrapreneurial mindset with leadership readiness

Culture & Benefits

• Competitive salary with performance incentives
• Fully remote with flexible scheduling aligned to PST
• Strong ownership and visibility in high-growth DTC channel
• Career growth in fast-paced entrepreneurial environment
• Cross-functional leadership exposure
• Tools, resources for learning and development