Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through experiments, and building structured development processes.

Location: Canada, Remote-first

Company

Fast-growing DTC e-commerce business focused on hair tools and consumer beauty products.

What you will do

• Define and own the multi-quarter product vision and roadmap, focusing on core portfolio and new opportunities
• Conduct customer research, competitive analysis, and market validation to inform decisions
• Source, evaluate, and develop new products through suppliers, managing full lifecycle from concept to launch
• Improve existing products using feedback, returns, reviews, and NPS data
• Design, run, and iterate experiments with clear hypotheses and metrics
• Collaborate with marketing, operations, and partners for alignment and execution
• Build and implement a structured product development process, leading a small team as business scales

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, consumer physical products, beauty, haircare, or related
• Proven track record of launching products from concept to market and running lean experiments
• Strong customer insight skills including interviews, surveys, and feedback synthesis
• Analytical expertise to interpret data, track KPIs, and make informed decisions
• Experience collaborating with performance marketing teams for product-market fit
• High bias for action, structured approach, attention to detail, and end-to-end decision-making
• Excellent communication to explain trade-offs and rationale

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Experience working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and customer feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy and execution
• Remote-first work setup with global flexibility
• High impact role influencing revenue, customer satisfaction, and growth
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a small product team
• Exposure to cross-functional strategic decisions and leadership