Mobile Games Ads Creative Director (Gamedev)

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats, storytelling, and data optimization. Focus on managing production pipelines, analyzing metrics like hook rates and conversions, and iterating concepts to drive installs at scale.

Location: Portugal (Remote)

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategy for diverse video ad formats including gameplay edits, trailers, and experimental concepts.
• Lead a team of video editors to deliver high-quality, high-volume creative assets.
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns.
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis.
• Ensure brand consistency while experimenting within short-form video constraints.

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies.
• Proven track record of ad creatives driving installs and campaign performance.
• Strong understanding of short-form video dynamics and user attention capture.
• Proficiency with Adobe After Effects, Premiere Pro; Unity/Unreal familiarity a plus.
• Ability to balance data insights with creative risks, plus leadership and project management skills.

Culture & Benefits

• Competitive salary aligned with experience.
• Flexible remote-friendly work environment.
• Comprehensive health and wellness benefits.
• Access to cutting-edge creative tools and resources.
• Collaborative culture focused on experimentation and impact.