Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through experiments, and building scalable product development processes.

Location: Spain / Remote

Company

Fast-growing DTC e-commerce business focused on hair tools and consumer beauty products.

What you will do

• Define and own the product vision and roadmap, expanding beyond a single hero product
• Conduct customer research, competitive analysis, and market validation to inform decisions
• Source, evaluate, and launch new products through suppliers and manage full lifecycle
• Improve existing products based on feedback, returns, reviews, and NPS
• Design and iterate experiments with clear hypotheses and success metrics
• Collaborate with marketing, operations, and partners for alignment and execution
• Build a structured product development process and lead a small team as business scales

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, beauty, haircare, or related
• Proven track record of launching consumer products and running lean experiments
• Strong customer insight skills: interviews, surveys, feedback synthesis
• Analytical expertise to interpret data, track KPIs, and make decisions
• Experience collaborating with performance marketing for product-market fit
• High bias for action, structured approach, attention to detail
• Excellent communication to explain trade-offs and rationale

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and customer feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Remote-first with global flexibility
• Full ownership and autonomy over product strategy
• High impact on revenue, customer satisfaction, and growth
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a small product team
• Cross-functional strategic exposure