Conversion Rate Optimization Specialist (Marketing)

TL;DR

Analytics & CRO Lead (Marketing): Own end-to-end digital analytics framework, CRO strategy, and performance measurement across website, paid media, CRM, and sales funnel with an accent on A/B testing, user behaviour analysis, and ROI optimization. Focus on designing experimentation roadmaps, optimizing lead generation, and translating data insights into business results.

Location: Hybrid in Lisbon, Portugal

Company

Global player in employee benefits and engagement operating in 29 countries with solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

What you will do

• Own digital analytics framework, define KPIs, dashboards, and ensure data accuracy across website, paid media, CRM, and sales funnel.
• Lead CRO strategy: design A/B tests, analyse user behaviour (funnels, heatmaps), and optimize landing pages and user journeys.
• Monitor and optimize lead generation via Google Ads, social ads, SEO; track MQL/SQL and pipeline with Sales.
• Support demand generation, outbound strategy for SMEs, personal branding on LinkedIn, and ABM for large enterprises.
• Analyse CRM (HubSpot), marketing automation, funnels; track spends vs ROI and provide insights for budget decisions.
• Prepare performance reports and act as strategic partner to Marketing, Sales, and Product teams.

Requirements

• 5+ years in digital analytics, CRO, or performance marketing; background in agencies, SEO, or growth teams a plus.
• Hands-on with data analysis, dashboards, HubSpot, CRM analytics, marketing automation.
• Experience with lead generation (Google Ads, social ads), full digital marketing funnel, A/B testing, CRO best practices.
• Portuguese (fluent), English (advanced).
• Strong analytical thinking, business mindset, structured, cross-functional collaboration.

Culture & Benefits

• Meaningful job impacting millions through sustainable employee benefits.
• Multicultural, fast-paced, innovative team emphasizing wellbeing and work-life balance.
• Inclusive environment embracing diversity, equal opportunities, and personal growth.

Hiring process

• Video call with HRBP.
• Video call with Product & Marketing Manager.
• Face-to-face with Country Managing Director.