Digital Marketing Executive

TL;DR

Digital Marketing Executive (Performance Marketing): Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, TikTok with an accent on KPIs like CTR, CPC, CPA, ROAS, A/B testing, and budget management. Focus on real-time monitoring, troubleshooting performance issues, audience segmentation, and scaling high-ROI initiatives.

Location: On-site in Bandar Utama, Petaling Jaya, Selangor, Malaysia

Company

Leading insurance platform in Southeast Asia digitizing the industry for 8M+ users, expanding into AI-integrated applications with a flat, hands-on team focused on engineering and product excellence.

What you will do

• Plan, launch, and optimize paid campaigns on Meta, Google Ads, TikTok, monitoring KPIs daily.
• Conduct A/B tests on creatives, audiences, placements, and bidding strategies.
• Collaborate with content/design teams for high-performing ads and landing pages.
• Troubleshoot ad delivery, tracking, and performance issues in real time.
• Manage budgets, build reports with insights, and coordinate with vendors/partners.
• Stay updated on platform changes and manage conversion tracking with UTM, pixels, GTM.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital advertising or performance marketing.
• Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads.
• Proficiency in Google Analytics, Meta Ads Reporting, conversion tracking.
• Strong knowledge of ad formats, bidding, targeting, retargeting, audience segmentation.
• Exceptional attention to detail, ability to manage multiple campaigns.

Nice to have

• Experience in high-growth startup or digital-first company.
• Knowledge of SEO, email marketing, affiliate networks.
• Exposure to marketing automation/CRM like HubSpot, Braze.
• Familiarity with Looker Studio, Tableau, or BI dashboards.
• Certifications in Google Ads, Meta Blueprint.

Culture & Benefits

• Lean, fast-moving team with ownership, autonomy, and startup mentality.
• Focus on results, clear communication, and measurable outcomes.
• Competitive salary, performance bonuses, regional market exposure.
• Cross-functional collaboration on campaigns impacting revenue/growth.