Media Buyer

TL;DR

Media Buyer (Paid Social): Drive planning, execution, and optimization of digital advertising campaigns across Meta, Google, and TikTok for new customer acquisition via VSL and webinar funnels with an accent on A/B testing, performance metrics, and AI-driven improvements. Focus on scaling high-ROAS campaigns, ensuring accurate tracking with GA4 and Conversions API, and delivering data-driven feedback to creative teams.

Hybrid in Malaysia

Company

hirify.global is a global personal growth platform fueling growth through digital advertising and high-impact campaigns.

What you will do

• Launch, manage, and scale paid social campaigns on Meta, Google, and TikTok
• Execute A/B tests on hooks, copy, creatives, audiences, and campaign structures
• Monitor and optimize metrics like CTR, CPM, CVR, CPA, and ROAS
• Collaborate with creative, funnel, and product teams on messaging and briefs
• Maintain tracking, attribution, dashboards, and deliver weekly insights
• Stay ahead of platform trends and provide feedback on winning angles

Requirements

• 4+ years managing paid social campaigns on Meta, YouTube, TikTok with proven results
• Deep knowledge of platform best practices, structures, and creative formats
• Strong analytical skills and proficiency with data analytics and AI tools
• Experience with testing creatives, audiences, and bidding strategies
• Collaboration with creative and marketing teams on ads and funnels

Nice to have

• Advanced tracking setups like Conversions API and GA4
• Portfolio of AI-driven campaign improvements

Culture & Benefits

• Equal opportunity employer committed to diversity and inclusion
• Collaborative environment with creative, funnel, and product teams
• Focus on cutting-edge strategies and industry benchmarking