Performance Marketing Manager (Igaming)

TL;DR

Performance Marketing Manager (Paid Social): Managing end-to-end user acquisition campaigns across Meta, TikTok, and X for web and app platforms with an accent on driving CPA, ROAS, and LTV. Focus on creative iteration, data-driven optimization, and cross-functional collaboration to scale performance across diverse markets.

Location: Must be based in the EMEA region

Company

A globally established and successful igaming organization operating across international markets.

What you will do

• Manage end-to-end campaign operations from setup and budgeting to performance optimization.
• Brief and iterate on creative assets, particularly UGC, with internal and external teams.
• Monitor and analyze campaign performance using tools like AppsFlyer and Google Analytics.
• Run structured A/B tests to validate hypotheses and improve funnel conversion.
• Collaborate with creative, analytics, BI, and product teams to scale campaigns.
• Build relationships with platform reps to gain access to betas and strategic insights.

Requirements

• 3+ years of experience in performance marketing or user acquisition.
• Strong expertise in Meta Ads Manager, TikTok Ads, and social performance tools.
• Proven ability to manage both web and app acquisition campaigns at scale.
• Fluent English proficiency is required.
• Analytical mindset with experience in data interpretation and funnel optimization.
• Familiarity with marketing attribution tools like AppsFlyer.

Nice to have

• Experience in online betting or highly regulated digital industries.
• Proficiency with AI tools like Claude, ChatGPT, or Perplexity for marketing tasks.
• Experience with BI tools like Metabase, Tableau, or Power BI.

Culture & Benefits

• Flexible working hours to support work-life balance.
• 28 days of paid annual leave.
• Quarterly bonuses and referral bonus programs.
• Top-of-the-line work equipment provided.
• Opportunity to work in a talented, multicultural global organization.