Paid Media Analytics (Fintech)

TL;DR

Paid Media Analytics (Fintech): Driving data-driven decisions in paid media strategies across search, social, and affiliates with an accent on optimizing media investments and customer acquisition efficiency. Focus on designing complex testing agendas, including geo-lift tests and holdouts, and building predictive models for advanced bidding strategies.

Location: Remote (United States)

Salary: $140K – $180K

Company

hirify.global is an all-in-one consumer fintech platform providing banking, savings, and investing services, backed by Walmart and Ribbit Capital.

What you will do

• Analyze performance across paid marketing channels (search, social, affiliates) with a focus on CAC, ROAS, and conversion quality.
• Partner with the Growth Marketing team to derive actionable insights and optimize spend and targeting.
• Design and lead a wide-ranging testing agenda, including geo-lift tests and holdouts, to measure upper-funnel impact.
• Build and maintain predictive models to power advanced Value-Based Bidding (VBB) and projected ROAS frameworks.

Requirements

• 5+ years of experience in Paid Media or marketing analytics roles.
• Must have experience with App Install campaigns (e.g., Google UAC, Apple Search Ads, Meta App Install).
• Advanced SQL experience is a core requirement.
• Strong knowledge of statistical methods, experimentation, and incrementality testing.
• Experience with UAC/ASA, Paid Social (Meta Ads, TikTok), and Google Ads.
• Must be based in the United States.

Nice to have

• Experience with GA4.
• Experience with OLV, Streaming Audio, and Affiliates.

Culture & Benefits

• Competitive base salary, stock options, and comprehensive health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly US environment with flexible time off (FTO).
• High-growth, mission-driven, and inclusive culture.

Hiring process

• Initial interview with Talent Partner.
• Technical or Hiring Manager interview.
• Team and Executive interviews.