Global Director, Creative Performance & Analytics (Creative Analytics)

TL;DR

Global Director, Creative Performance & Analytics (Creative Analytics): Building and scaling a global creative performance and analytics function to optimize creative effectiveness across the full funnel with an accent on data-driven insights and creative diagnostics. Focus on connecting creative choices to commercial impact, implementing AI-driven optimization tools, and leading cross-functional strategies to drive brand relevance.

Location: Hybrid (Needham, MA, USA). Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship.

Salary: $168,800 - $258,800 USD

Company

Global product design and technology company known for disruptive lifestyle solutions under the Shark and Ninja brands.

What you will do

• Define and lead the global creative performance and analytics measurement strategy across all channels and platforms.
• Establish best-in-class frameworks for evaluating creative effectiveness from awareness and consideration to conversion.
• Translate qualitative and quantitative consumer insights into actionable guidance for creative teams during ideation.
• Lead post-launch creative performance analysis to identify what works and how to optimize or scale creative work globally.
• Build and lead a high-performing Creative Performance team, defining roles, capabilities, and career paths.
• Identify and implement AI-driven solutions and modern analytics tools to increase creative efficiency and impact.

Requirements

• 8+ years of experience in analytics, performance, or measurement with a strong focus on creative effectiveness.
• Proven experience analyzing creative performance across digital, social, and emerging media channels.
• Demonstrated ability to translate complex data into clear, compelling creative recommendations.
• Experience working in a global, matrixed organization and influencing across multiple functions.
• Deep familiarity with creative testing, brand lift, MMM, and attribution approaches.
• Must be authorized to work in the US on a full-time basis without visa sponsorship.

Culture & Benefits

• Comprehensive health benefits including medical, dental, vision, and HSA with company contributions.
• 401(k) retirement plan with company matching.
• Employee stock purchase program and life insurance.
• Generous paid time off, parental leave, and company holidays.
• Product discounts and referral bonus program.
• A culture defined by an "Outrageously Extraordinary" mindset focused on disruptive innovation.