Demand Gen Specialist (Amazon)

TL;DR

Demand Gen Specialist (Amazon): Managing and optimizing Amazon marketing efforts to drive brand awareness and commercial impact within the US business unit with an accent on paid media execution and budget management. Focus on leveraging Amazon Sponsored Advertising, DSP, and Amazon Marketing Cloud to maximize ROI and customer acquisition.

Location: United States

Salary: $67,100 - $82,100 USD

Company

A global product design and technology company known for its disruptive innovation in home lifestyle solutions through the Shark and Ninja brands.

What you will do

• Develop and deliver integrated media campaigns to maximize commercial impact within the US market.
• Plan and manage investments across all Amazon paid media channels, collaborating with cross-functional marketing teams.
• Optimize media plans using data-driven decisions and technology to improve efficiency and performance.
• Manage significant budgets and complex item catalogs while ensuring accurate billing.
• Collaborate with external agency partners to execute on-platform and off-platform paid media strategies.
• Integrate emerging technologies including AI, machine learning, and data clean rooms to maintain a competitive advantage.

Requirements

• Experience: 2-3 years of hands-on experience managing Amazon sponsored ads and DSP.
• Proven track record of managing large budgets and complex item catalogs within the consumer goods industry.
• Strong analytical skills with the ability to interpret data for strategic decision-making.
• 4-year degree in a relevant field.
• Excellent communication and organizational skills.

Nice to have

• Experience with third-party platforms such as Skai or Pacvue.
• Knowledge of non-Amazon retail media (search, programmatic, social).
• Familiarity with Amazon Marketing Stream and Amazon Marketing Cloud.

Culture & Benefits

• Comprehensive health package: medical, dental, vision, and flexible spending accounts.
• Financial security: 401(k) retirement plan with matching and employee stock purchase program.
• Well-being: health savings accounts (HSA) with company contribution and generous paid time off.
• Family and life support: parental leave, life insurance, AD&D, and short-term disability.
• Additional perks: product discounts, identity theft protection, and pet insurance.