Senior Growth Marketing Manager (SaaS)

TL;DR

Senior Growth Marketing Manager (SaaS): Leading the strategy and execution of demand generation channels in the North American market with an accent on local expertise, efficient experimentation, and tight operational alignment. Focus on building partnerships with regional publishers, DSPs, and data providers to differentiate the brand and extend reach.

Location: Must be based within commuting distance of Chicago or Boston hubs. Relocation assistance available from anywhere in the world.

Salary: $123,000 - $145,000 per year

Company

hirify.global is the intelligent platform for travel and spend management, automating everything from travel bookings to expenses and invoice processing.

What you will do

• Lead hirify.global’s mid- to upper-funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, and Social channels.
• Translate and localize the global media approach for the North American market, building partnerships with regional publishers, DSPs, and data providers.
• Partner with the Paid Search team to define a local strategy for North America, shaping messaging, landing page experience, and keyword focus.
• Act as a strategic partner to the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales.
• Lead data-driven optimization, monitor campaign performance, extract insights, and continuously optimize to drive efficient video completions and brand lift.

Requirements

• 7+ years of hands-on experience in digital marketing, with minimum 2 years of direct experience driving demand and revenue growth in B2B SaaS.
• Proven understanding of the North American media landscape, including key publishers, paid social platforms, programmatic DSPs, and data partnerships.
• Intimate understanding of US firmographics and how to adjust messaging and value proposition to appeal to key buyer roles and meet cultural expectations.
• Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation and pipeline growth.
• Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment.

Culture & Benefits

• Competitive compensation and equity ownership in hirify.global.
• 20 vacation days and 12 public holidays.
• Three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan.
• 401(k) plan with company matching contributions.
• Up to 20 "Work from Anywhere" days per year.