Consumer Insights Manager (Marketing)

TL;DR

Consumer Insights Manager (Marketing): Executing high-impact research initiatives to inform launch strategy and high-value player engagement for the Sportsbook business unit with an accent on GTM and VIP team partnership. Focus on translating complex data into actionable business recommendations, designing rigorous research, and optimizing promotional effectiveness.

Location: New York City (Hybrid)

Salary: $103,000 - $129,000

Company

hirify.global is a premier mobile gaming company in the United States and Canada, operating leading brands in Sportsbook, Casino, and horse racing.

What you will do

• Own end-to-end execution of strategic research initiatives supporting Sportsbook GTM and VIP priorities.
• Identify insight opportunities tied to launch performance, promotional strategy, player segmentation, and high-value customer engagement.
• Translate business objectives into rigorous qualitative and quantitative research designs.
• Synthesize findings from custom research, internal analytics, and syndicated data into commercially grounded recommendations.
• Develop executive-ready storytelling to drive alignment on go-to-market and retention strategies.
• Manage external research vendors and budgets to ensure operational efficiency and high-quality deliverables.

Requirements

• 5–7 years of market research and/or consumer insights experience.
• Experience executing complex custom research projects from conceptualization through reporting.
• Proven track record of partnering with marketing, commercial, lifecycle, or promotional teams.
• Proficiency in research platforms such as Qualtrics, SPSS, and advanced Excel/PowerPoint for data visualization.
• Bachelor’s degree required; advanced degree preferred.
• Must be based in New York City for a hybrid work arrangement.

Culture & Benefits

• Comprehensive health plans including medical, vision, and dental insurance, plus fertility and mental health support.
• 401(k) matching program up to 5%.
• Generous paid time off (PTO), sick leave, and 14 paid company holidays.
• Performance-based annual bonuses and long-term incentive opportunities.
• Additional perks including commuter benefits and pet insurance.