Market Intelligence Analyst

TL;DR

Market Intelligence Analyst (Marketing): Managing a portfolio of brands to define buyer personas and data strategies with an accent on competitor analysis and target audience identification. Focus on executing marketing outreach and optimizing CRM data to generate inbound leads.

Location: In-person role based in Cape Town

Company

A global professional services firm specializing in high-level summits and conferences for C-level executives across various industry sectors.

What you will do

• Develop a deep understanding of brand portfolios across APAC, EMEA, and North American territories.
• Define ideal buyer personas and perform comprehensive competitor analysis.
• Create and implement data strategies to enhance the quality and quantity of market data.
• Evaluate and recommend technologies for data acquisition and report quality metrics to stakeholders.
• Execute targeted multi-channel marketing campaigns via email and social media to generate inbound leads.
• Manage all data activities and reporting within the HubSpot CRM.

Requirements

• Recognized degree or diploma, preferably in Marketing.
• Demonstrable experience in lead generation and market research.
• Practical marketing experience (1-2 years) is considered an advantage.
• English: Excellent verbal and written proficiency required.
• Location: Must be based in Cape Town.
• Proficiency in Microsoft Office; experience with HubSpot or Salesforce is a distinct advantage.

Culture & Benefits

• Comprehensive induction training and continuous on-the-job development.
• Ongoing mentoring and professional growth opportunities.
• Clear career progression path based on high performance.
• Professional work environment.
• Competitive basic salary and additional bonus opportunities.