CRM & Loyalty Lead (Marketing)

TL;DR

CRM & Loyalty Lead (Marketing): Taking ownership of the CRM function, overseeing lifecycle marketing, newsletters, and loyalty campaigns for consumer and business segments with an accent on multi-channel execution. Focus on optimizing business KPIs, implementing advanced segmentation, and managing technical integrations with the Product team.

Location: Office-based in London (Hammersmith); expected to be in the office at least four days a week

Company

A high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East.

What you will do

• Develop and lead the CRM strategy for lifecycle, partnership, and product initiatives.
• Execute campaigns across email, push notifications, and in-app channels.
• Drive continuous improvement of business KPIs, such as conversions and churn, through a documented optimization roadmap.
• Implement automation, personalization, and A/B or multivariate testing roadmaps.
• Collaborate cross-functionally with Analytics, Product, Design, and Engineering teams on technical integrations and email strategy.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Extensive experience with marketing automation platforms such as Braze or Iterable.
• Proven expertise in experiment design, execution, and post-campaign analysis.
• Strong data-driven mindset with the ability to independently analyze performance metrics.
• Proficiency in basic HTML/CSS troubleshooting and templating languages.
• Must be based in London for this office-based role.

Culture & Benefits

• Competitive salary and equity package.
• Comprehensive insurance including Private Medical, Dental, Life, and critical illness.
• Monthly credit for hirify.global journeys and lunch allowance.
• Flexible working hours and professional development subsidies.
• Cycle to work scheme and best-in-class equipment.