Influencer Marketing Manager (Beauty & Luxury)

TL;DR

Influencer Marketing Manager (Beauty & Luxury): Leading and executing earned advocacy strategies for Burberry Beauty with an accent on brand desirability, awareness, and engagement. Focus on managing global-local ecosystems, executing 360° activations, and nurturing high-quality media relations.

Location: Paris, France

Company

hirify.global is a global leader in beauty, managing a portfolio of iconic beauty brands across fragrance and cosmetics.

What you will do

• Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning and global priorities.
• Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, and approval coordination.
• Build and nurture relationships with key print, digital, and social media outlets to secure high-quality coverage.
• Conceptualize and lead global and local press and influencer events, masterclasses, and experiential activations.
• Manage and mentor the IM/PR team while overseeing budgets and external agency coordination.
• Analyze PR and influencer performance metrics (reach, engagement, ROI) to refine and improve brand strategy.

Requirements

• 8–10 years of experience in Influencer Marketing, PR, and Communications, ideally in beauty, luxury, or fashion.
• Deep understanding of social platforms (TikTok, Instagram, YouTube) and creator culture.
• Proven experience managing multi-market campaigns and senior-level stakeholders.
• Master’s degree in Business, Marketing, Communications, Luxury, or equivalent.
• Strong storytelling and writing skills with high cultural sensitivity.
• Ability to work in a fast-paced, international environment.

Nice to have

• Digital, social, or influencer-specific training.
• Knowledge of the APAC landscape.

Culture & Benefits

• Opportunity to work with a portfolio of iconic global beauty brands.
• International, diverse, and creative work environment.
• Empowerment to shape earned advocacy strategies at scale.
• A corporate culture rooted in excellence, innovation, and fearless kindness.