Senior B2C Marketing Manager (Ecommerce)

TL;DR

Senior B2C Marketing Manager (Marketing): Leading Brand and Consumer Marketing activation for the French market with an accent on storytelling and local campaign execution. Focus on driving growth through owned and paid channels, coordinating user acquisition, and managing creative production for a food waste reduction marketplace.

Location: Hybrid in Paris, France. Must be based in Paris.

Company

hirify.global is a certified B Corporation operating a marketplace app that connects businesses with surplus food to consumers to combat global food waste.

What you will do

• Lead Brand and Marketing storytelling across owned and paid channels for the French market.
• Drive local consumer activations and campaigns tailored to seasonal moments.
• Manage creative production briefings for the in-house creative team.
• Coordinate paid user acquisition and collaborate with global CRM teams to engage users.
• Manage local partnerships and influencers while identifying emerging market trends.
• Ensure brand alignment across B2C touchpoints in collaboration with Trade Marketing and PR.

Requirements

• Significant experience in growth, consumer marketing, and brand building.
• Must be based in Paris.
• Full proficiency in French and English.
• Proven track record of planning and executing multi-platform consumer campaigns.
• Strong storytelling skills and a keen eye for creative content review.
• Results-oriented mindset with the ability to work across international virtual teams.

Culture & Benefits

• Hybrid work flexibility, allowing work from the office, home, or abroad.
• Extra parental leave and additional days off for significant life events.
• Comprehensive health insurance and pension plans.
• Paid volunteer time through the Shareback programme.
• Inclusive environment with dedicated Employee Resource Groups (e.g., P.R.I.D.E., Women in the Workplace).
• Monthly free Surprise Bag from the hirify.global community.