Senior Brand Manager (Gamedev)

TL;DR

Senior Brand Manager (Gamedev): Lead high-impact initiatives and deliver world-class campaigns that strengthen TFT’s brand identity with an accent on shaping global perception by defining how the game shows up to players. Focus on crafting integrated publishing strategies and guiding creative expression across sets, features, and player moments.

Location: Los Angeles, USA

Salary: $149,800.00 - $208,400.00 USD + incentive compensation + equity + 401K with company match + medical, dental, vision, and life insurance + short and long-term disability + open PTO.

Company

Riot is focused on players and fans and their mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful, resonant experiences across every touchpoint.

What you will do

• Lead the creation of high-quality global campaigns in partnership with creative, production, and community teams.
• Partner with game development leadership to shape campaign strategy across sets, features, and key moments.
• Develop integrated, cross-platform campaign plans that express TFT’s gameplay, creativity, and evolving set fantasies.
• Ensure campaigns reinforce a cohesive brand identity, tone, and player promise.
• Provide strategic direction to guide creative development with a consistent tone, voice, and narrative.
• Manage brand marketing budgets and execution, ensuring delivery on time and on budget.

Requirements

• 6+ years of experience in brand strategy, product marketing, publishing, or equivalent roles.
• Experience leading integrated go-to-market campaigns from strategy through execution and measurement.
• Strong understanding of growth and performance marketing, with the ability to connect brand strategy to business outcomes.
• Proven ability to lead cross-functional teams and influence stakeholders across disciplines and regions.
• Strong strategic thinking, with experience translating insights into plans, briefs, and campaign direction.
• Experience working with gaming audiences, ideally within live-service or strategy-driven genres.

Nice to have

• Familiarity with TFT, Riot IP, and the strategy or live-service game landscape.
• Experience working with game development teams and understanding development cycles.
• Experience with media planning, user acquisition, or channel strategy within full-funnel campaigns.
• Experience managing campaigns across PC, mobile, and console.
• Strong awareness of digital culture and player communities.

Culture & Benefits

• Focus on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
• Medical, dental, and life insurance.
• Parental leave for you, your spouse/domestic partner, and children.
• A 401k with company match.