Regional Go-To-Market Manager (AdTech)

TL;DR

Regional Go-To-Market Manager (AdTech): Driving hirify.global’s global go-to-market strategy across the Americas, focusing on execution, adoption, and commercial impact. Focus on translating global strategy into regional growth, ensuring effective localization, operationalization, and sales team adoption.

Location: Hybrid, with core in-office collaboration days in New York City.

Salary: $110,000 - $130,000 annually, in addition to annual variable compensation.

Company

hirify.global is a global adtech company powered by Persona Intelligence, enabling brands and agencies to activate consistent persona-based strategies across channels and drive measurable brand outcomes.

What you will do

• Adapt and execute regional go-to-market strategy for the Americas, adjusting messaging and positioning.
• Support revenue growth by working with regional leaders and sales teams.
• Enable sales success by ensuring teams know how to position solutions effectively.
• Lead training and adoption initiatives for priority offerings like CTV and Retail Media.
• Provide market insights by tracking competitors and industry trends.
• Gather feedback from clients and sales teams to inform global go-to-market and product roadmap decisions.

Requirements

• Experience in digital advertising, ideally within AdTech, programmatic, or Retail Media.
• Commercial mindset with experience contributing to go-to-market strategies.
• Collaborative influencer able to work with sales, product, marketing, and operations teams.
• Strategic and practical thinker able to translate high-level ideas into actionable plans.
• Data-informed communicator able to use insights and performance metrics.

Culture & Benefits

• Competitive compensation package and comprehensive benefits coverage.
• 401K plan with a company match.
• Generous holiday and leave allowance.
• Access to physical and mental health resources.
• Flexible working model with two core in-office collaboration days and one additional office day.